This question about the Giant Screens Ratio could seems simple to respond but it is not - because there is not a clear cut answer.

As it often happens both in business and life indeed, the correct answer is "Depends On What You Want To Achieve!"

Here is why:

Euro Display giant screens are simply a Huge DVI Monitor (as explained in the Giant Screens Plug&Play post of November 23rd).

Therefore the Aspect Ratio is surely important if you want to broadcast Standard Size Content such as TV Ads, Commercials, TV Shows, DVDs, Movies or Live Events.

Standard aspect ratios are exactly those used for monitors and televisions: 4:3 and 16:9

Please note that within the Giant Screens industry, is not always possible to respect to the pixel such ratios. Therefore Any Rectangular Shape (even 3:2 or 8:5) can be considered standard.

So thats about the Standard Aspect Ratio Screens. But what if you have a Customized Ratio Screen for a specific installation? Lets say that you want to install a "stripe" along the roof of your company - 10 x 1 meters (ratio 10:1)

Well, in this case the Aspect Ratio doesnt matter anymore: in fact Euro Display modular concept makes Giant Screens suitable for Any Kind Of Installation (truss, walls, roofs, stage) - and does not set Any Limit In Shape, Size And Resolution.

So, just to summarize: "Is Aspect Ratio Important On Giant Screens?" -- "Well, Depends On What You Want To Achieve!"