Giant Screens Advertising's Future

Today I had a meeting with some Customers that purchased 9 electronic billboards. They installed the Screens in 9 different villages to create a network.

Let me explain you their idea which I find Incredibly Simple And Effective: the content they broadcast on the LED Screen is divided as follows...

• 60% Customized Advertising for local businesses (ie. real estate agencies, car dealers, shopping malls...)
• 40% Shared Public Information regarding the 9 villages that belongs to the network (ie. weather forecast, traffic, air pollution data...)

The great thing I find about this idea is that they managed to use the Giant Screen as an advertising tool capable of providing a Useful Service to the citizens. Like For Real!

Furthermore, having 40% of the broadcasting space dedicated to public utility information, is a Huge Benefit To Advertisers as well...

Why?

Because providing useful and updated content to the citizens Keeps Their Interest And Attention Level Very High.

In this way, people Do Not Get Accustomed to the LED billboard but will keep on watching it even after many months with the same interest because they know it will provide updated information which is important TO THEM.

I think that this Savvy Mixture of advertising and valuable information represent The Future Of A Successful Advertising Business based on a LED Giant Screen installation.

In the next posts I will provide you with more information about this topic (and with some ideas) as I consider this a Key Success Factor for any LED video wall entrepreneur.