Following up on the 9 Giant Screens mentioned in the previous post, lets see more in details how to manage a network with fresh content and advertising campaigns.

In order to easily manage the Screen, we strongly suggest that you provide each installation with an ADSL line.

To obtain one, you simply need to make a request to your national or local Phone Services Provider.

Connecting the Giant Screen is Not Much Different from connecting your house. Usually it takes about 3 weeks to get the ADSL line from the moment you requested it (but please note that the installation time may sensibly vary from nation to nation)

The ADSL line will allow you to control the Giant Screen From Remote (ie. your office).

For example, with this fast connection, you can Easily Transfer Videos and Ads to the display in just a few minutes.

You can also Manage The Scheduling with our software EDPlayer (specifically designed to manage the advertising's playlist) and eventually make changes.

Or you could decide to Adjust Brightness And Intensity with a few clicks, using our Panel Manager (by default, the screen is provided with our Factory Setting, which fit most of the applications but slight adjustment might be needed).

IMPORTANT: Euro Display's Giant Screens can be controlled by Any Data-Transfer Technology available on the market, therefore even GSM, Bluetooth, Wireless...

Nevertheless, we strongly suggest you to use an ADSL line because, based on our experience, this solution provide the Best Results in terms of Reliability, Ease Of Use and Costs.

If you want to learn more about managing several displays, please stay tuned! In the next few days Ill go in Further Details on this topic as there are many other aspects to consider when managing a Giant Screen Network.

Today I had a meeting with some Customers that purchased 9 Giant Screens. They installed the Screens in 9 different villages to create a network.

Let me explain you their idea which I find Incredibly Simple And Effective: the content they broadcast on the LED Screen is divided as follows...

• 60% Customized Advertising for local businesses (ie. real estate agencies, car dealers, shopping malls...)
• 40% Shared Public Information regarding the 9 villages that belongs to the network (ie. weather forecast, traffic, air pollution data...)

The great thing I find about this idea is that they managed to use the Giant Screen as an advertising tool capable of providing a Useful Service to the citizens. Like For Real!

Furthermore, having 40% of the broadcasting space dedicated to public utility information, is a Huge Benefit To Advertisers as well...

Why?

Because providing useful and updated content to the citizens Keeps Their Interest And Attention Level Very High.

In this way, people Do Not Get Accustomed to the Giant Screen but will keep on watching it even after many months with the same interest because they know it will provide updated information which is important TO THEM.

I think that this Savvy Mixture of advertising and valuable information represent The Future Of A Successful Advertising Business based on a LED Giant Screen installation.

In the next posts I will provide you with more information about this topic (and with some ideas) as I consider this a Key Success Factor for any Giant Screen entrepreneur.