State Of The Art Ledwall Installation

I would like to spend a few more words about the "Big Boy" (that's how we called our LEDwall) that has been recently installed in Santo Domingo and that is currently broadcasting news and advertising 24/7.

While watching at some pictures and videos of the screen, I suddenly realized that it is a real State Of The Art Installation. It reminded me of the LEDwalls in Piccadilly Circus (London, UK) or in Times Square (New York, USA) -- see pictures here: Piccadilly; Times Square;

What all these LEDwalls have in common?

First of all they are HUGE: they are so big that you see them from kilometers away, especially at nights.

Second, they are installed in a TRULY STRATEGIC AREA: they are positioned in one of the most trafficated areas in their cities, with thousands of "impressions" (people passing by the screen) a day and millions a year.

Third, they became an UNMISTAKABLE part of the environment: all these LEDwalls are part of the cities' image and history. And they are a symbol of the entire nation abroad. This is what makes them so special and different from any other installation.

Of course, these are truly "special" installations, which are the result of a lucky combination of the different factors mentioned above (size, position, recognizability). But luck, bring luck! Did you know that during the 20 days spent to complete the installation, our Customer closed more deals than in the previous 4 months?

I guess that people got impressed by the screen while they saw him "growing"! And I guess most advertisers realized that our "Big Boy" is one of the few State Of The Art LEDwalls Installation in the world.