A good percentage of the people I talk to are not aware of the fact that, in order to install a LEDwall on the public ground, you need to get permission from the competent authorities FIRST. The "Competent Authorities" are usually the City Hall, the Traffic Control or the Government, depending on the place of installation.

LEDwalls are a fairly new technology in some coutries, while in others they are largerly present since the '80s. Therefore, the very first thing you should do when creating the business plan, is to find out which is the right authority to forward your request to.

Once you have found it, you should send them the request for the installation of a "Display for Advertising and Information Purposes" (please note that it might be called in slightly different ways depending on countries).

One of the best way to get the City Hall interested in supporting your project, is to offer them, free of charge,  some of your advertising spaces. In this spaces they will be able to provide the community with public interest information about services available, special events, traffic deviation, weather forecast, maintenance work etc... In this way, you reach 2 important goals:

FIRST, if you can show the benefits that your LEDwall can bring to the community, the authorities will be more willing to support you. Which is already a great achievement (especially in some countries).

SECOND, you get updated, customer-targeted content almost for free from the City Hall that keep your LEDwall fresh and full of news that people are interested in. And if they are looking at the LEDwall, it become easier to sell the advertising space to your customers, doesnt it?