As promised, here we go with a few tips that might be useful for you (or your designer) you when creating the next Ad for your LEDwall.

If you dont have a LEDwall yet, but you are thinking about getting one to start your advertising business, Im sure you will find the next few posts very interesting as well. So lets start.

First of all, the AD DURATION

Some people make the HUGE mistake of creating 30/40 seconds Ads. 30 seconds? Are you crazy people? Your audience is not sitting on a sofa waiting for the next TV show. They are most probably driving-by at 30/40 Kms per hour and hopefully they are more focused on the street rather than your screen. Still they should be able to see the entire Ads, from start to end while passing by. Whats the point of creating a wonderful Ad, if they can not read the advertiser's phone number and address at the end because the Ad is TOO long?!

From my experience an Ad should be maximum 10 seconds in lenght (rarely 15). Longer Ads are pointless because either your target sees the beginning but not the end, or vice-versa. In both cases (1) you didnt get the message across, (2) the audience did not find an interesting message on your LEDwall, therefore will have no interest in doing it again in the future and (3) your Customer didnt get much in return for his investment, which should be your very first concern if you want him to come and buy your services again in the future.

Of course there are exceptions to the "10 seconds" general rule, say for LEDwalls installed in pedestrian areas, where people have more time to watch the LEDwall... But as I said, those are EXCEPTIONS. They are rare. And anyways 30 secs is still too much, even in these cases.

In the next post we will explore another fundamental topic in Ad creation, which is the Formatting. Dont miss it!