How To Create Better LEDwalls' Ads: FORMATTING

If you want to get the most out of your LEDwall (and you Customers) in terms of recognition from the audience, this article will tell which are the worsts mistake people make when creating a new Ad.

If you read the past few posts, you know why text and numbers appear blurry on a LEDwall with virtual pixel. You cant solve that, but at least try not to make it worse! The FIRST Rule of formatting when creating text (ie. the address, phone number etc) for a LEDwall Ad is... Ready? MAKE LETTERS BIIIG! At least 1/4 of the screen! I cant understand those designers that create super small text, that might look nice on their PC or MAC monitor when they create it, but its terrible when broadcast on the LEDwall.

Second Rule of Formatting: Do Not Apply Shades or Glossy Effects On Text.

Get it? As said before, this fancy effects might look nice on the monitor, but they definetly they are not cool on the LEDwall. The reason for it is that, despite of its huge size, the LEDwall has actually LESS pixels than you PC monitor. MUCH less pixels. So it is pointless to create special shining effects on a 5 centimeters letter that look big on a PC but its invisible on a LED screen.

Third Rule of Formatting: Use Sans-Serif Fonts ONLY.  

If the text looks blurry on the LEDwall, we should make any possible effort to make things better. Serif fonts (ie. Courier, Times New Roman etc) are very nice on the PC monitor but they do have the Serifs which add pointless "noise" to the text and make it look less clear. Imagine this situation amplified by the "blurry" effect of the virtual pixel. Not good. Instead use Sans-Serif fonts such as Verdana or Tahoma, as they appear much more readable on the LEDwall. And if you absolutely have to use a "noisy" font, at least please use it in BIG size.

Fourth Rule of Formatting: Use Contrasting Colors.  

Over 20 years ago Ms Karen E. Claus published a table, indicating the color-match with the best contrast ratio. She did it for the classic static signage, but the principle is still valid today. According to her research and studies, the best matches are: Black on Yellow - Black on White - Yellow on Black - White on Blue - Yellow on Blue - Green on White - Blue on Yellow - White on Green. Please use text colors in such combinations and try to avoid such things as Pink-on-Red.

Fifth Rule of Formatting: The Most PLAIN the text is, the better.

On LEDwalls, you have 10/15 seconds to make your Ad memorable. It means that if the text is not clear at the first sight, people wont give it a second chance. Remember that they are most probably driving at about 35 km/h and hopefully they are more concerned about the road rather than about a fuzzy headline.

Ok, thats it for now. If you have any further question, use the yellow form in the homepage to contact me. Ill be glad to answer your questions. Oh, before I forget, in the next post, we'll discuss about the importance of a key role in the Ad creation process for LEDwalls...