How To Create Better LEDwalls' Ads: CONTENT

After you took care of the designer, you must absolutely take care of the content he/she creates for the LEDwall. Here the basic rules of content.

First rule of content: complex vs. simple.

There are two different schools about the ad content. The first claims that the ad should be as creative as possible, in order to get the attention. It seems a pretty clear and justified goal: a paying customer should get the most memorable ad possible.

The second school, on the flip-side, claims that the memorable ads may boost the agency pride, but not the customer's profits. So making an ad too funny or too memorable, might not be the best for your customer. Usually this would happen because people concentrate so much on the content, to become blind to the brand or product. From my point of view, in this case as everything in life, balance is the best solution.

Second rule of content: fresh is king.

On your LEDwall there must be always be some fresh, updated, curious or useful content. Not ads only. Otherwise people get accustomed to the LEDwall and will stop looking at it. You must always provide constantly updated content: ideally you should upload new useful content every day! Yes, every day.

Even basic information as the temperature, the weather forecast for the next few days, the fact of the day, the name day, the random quote of the day will incredibly increase the stickiness to your LEDwall.

If you manage to get people looking at the screen over time, for example because they are curious about the next random quote, you simultaneously achieve two results: 1. people will start commenting and therefore talking about the LEDwall, which is free publicity and 2. probably most important, you get an incredibly strong selling point with your Customers because you can somehow prove them the reason why people will look at the screen and in the end why they should advertise on your LEDwall.

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