Just a few thoughts about the previous article: our LED crosses (and LED displays in general) are flexible communication tools that allow anyone to broadcast up-to-date general information, latest promotions, new services and anything you think could remotely interest your potential Customers.

Especially for small business, where the instinct purchase represent a considerable slice of the entire business, LED crosses and LED signs are an incredible marketing and communication tool that could seriously increase the business revenues if used properly!

The little frustration I experienced in Siena derives from the fact that I wish I was able to better communicate these incredible possibilities to any of our Customers, so they could take advantage of them to benefit their business.

I know I'm a little freak when it comes to marketing, but that's my job. I can understand that a pharmacy owner doesn't have much time to create the messages on the LED cross... but I'm not asking to use the LED sign at 100% of its potential. Just at 10% of its potential would be fine!

So please dear pharmacist from Siena, think about the treasure that you have in your hands next time you program your LED cross. I am even ready to come to your wonderful city again next weekend to help you program it. No kidding! So we can even go out for lunch to further discuss together about the numerous ways your business can benefit from the LED cross! You choose the restaurant, I'll take the bill on me!