Last week I was asked through the yellow note at the top-right of the homepage a very common question: how to send photos and videos from PC to the digital billboard and which tools are needed.

To answer this question, I must first clarify one thing: each manufacturer has its own technology to control the LED screen, so the answer to this question will vary depending to the manufacturer you ask to.
Click to Continue

As I said in the previous post, there are all sorts of ways to install your LED screen, but it's helpful to place the various installations into four categories. Below you can find the last two. Or if you want, read the first two.

LED screen on truck
This is becoming a more and more common option for many advertising companies. By installing the LED billboard on a truck you usually avoid most of the bureaucracy related to getting the permission from the city hall or other competent authorities. Furthermore you could move the LED screen from one location to another (after a while or even regularly). For example, you could park the LED wall on the side of the road during the week and then moving it in the Clubs' street during the weekends. Installing the LED screen on a truck is also relatively inexpensive because if you plan to park it in the same location for longer periods you don't really need a truck but a simple tow.

LED screen hanging indoor
For indoor installation (usually in shopping malls) there is another option, which is hanging the LED video wall from the roof with a metal chain, a frame or a truss structure. This solution has many advantages as a strong visual impact to the audience increased perceived brightness (because it is used indoor) and last but not least, a nice portfolio of potential customers represented by the stores in the shopping mall.

So, we saw the general pro and cons of the most common LED screens' installations. For more detailed information, please contact us via email or at the phone number +39/011-954-1015. We'll be glad to asssist and advice you.

The first step to start making money with your LED screen, is to define the exact position where it will be installed. This is one of the most important steps of the entire process and it requires a great deal of attention.

The position indeed have a direct impact on the number of potential customers that your business can target: the better the position, the higher the chances that someone will want to broadcast his advertisement on your LED screen. And the best position is obviously the one with as much traffic as possible, at any hour of the day.

Depending on the position you chose, there are all sorts of ways to install your LED screen, but it's helpful to place the various installations into four categories.

LED screen on building facade
This type of installation is the first choice for many advertising companies when they first consider the location, because it allows the screen to be visible from longer distance. But you should take into consideration that the higher you install the digital billboard, the smaller it will look to your audience (and customers), therefore being less visible (and losing some of its appeal of "giant" screen). And if the LED display is perceived as smaller or less visible, it might be harder to win your Customers. Also, this kind of installation is usually more expensive as you need a special metal frame to fix the LED screen and a crane for one day or two.

LED screen on poles
This is the most common kind of installation because it is the easiest and cheapest option. It allows installing the LED screen up to 3/4 meters in height, with a double or single pole structure to support the electronic billboard. Some companies provide you with the metal structure together with the screen, at a small charge. Unless you have a preferred supplier for this type of structure, getting the one we provide is usually the best bet: in fact we can provide you the entire system with static weight calculation etc... Furthermore we already installed many structures so you don't take any risk.

In the next post we'll see other two types of LED screen installations, so dont miss it!

Another use that has already been successfully implemented by our Customers (especially if the electronic billboard is installed in a pedestrian area or by a square), is to transform the LED wall from a digital billboard into a huge TV screen during special occasions as the Soccer World Cup, Olympics Games or any special event that might get high resonance in your area or Country.

Every time such events take place, rental companies do not have enough LED walls to satisfy the huge temporary demands from City Halls and other authorities, and they rent out the LED screens at incredibly high prices.

You can benefits too from these temporary events by implementing a simple USB TV or a TV received into your LED billboard and by renting it out to the City Hall at a slightly lower price and it become a win-win situation: the City Hall can offer the show to its citizens by saving money and you get an extra profit by renting the LED wall for a few hours a day for few days!

What's more, you could sell your advertising spaces to those Customers who want to broadcast their ads during the games, of course by charging a higher price due to the huge audience watching the LED screen.

These are just a few samples of how our Customers used their LED walls creatively and profitably. They realized the giant screen is not just a digital signage but a flexible media tool that you can transform and diversify according to the market' requests.

If you used your LED wall in any other way, let me know as I'll be glad to learn more real-life examples or just other innovative ideas on how to use the LED video wall!