How To Create 5 Different Playlists For Your LED Screens With One Click

This is another question received via the yellow post on the right menu of the blog: "I have a question about connection and transmitting. Let's say you have 5 LED boards. Let's say for a sample there are different politicians in different cities and they want to advertise their campaign. Is there a way to advertise each of them, on their city's LED board (all other ads would stay the same on all LED boards). Thanks for all your help!"

Yes there is a way to do it. And it is pretty simple too. In the past 2 articles (here and here) I described how Euro Display's EDX software for scheduling works and how you can easily create the playlist of your advertisers.

In order to broadcast the same playlist on all the LED Displays, but with one single ad different for each city, you can do the following:

First of all, create a generic movie called something like "Political-Ad.avi". You will only use for setting up the playlist with the exact date/time of broadcasting.

Then create the playlist that will be broadcasted on all the LED Screens. For each commercial, decide when you want it to play (ie. only on weekends in the evening or everyday from 10h00 to 15h00).

At this point you should have something that looks like that:

ID  Advertiser Name  (broadcast date and time)
1.  CocaCola-Ad  (sunday+saturday | from 18 to 24)
2.  Ford-Ad  (everyday | from 0 to 24)
3.  Armani-Ad  (everyday | from 10 to 15)
4.  Political-Ad  (everyday | from 0 to 24)
5.  Siemens-Ad  (monday to friday | from 7 to 12)
6.  Bacardi-Ad  (friday+saturday | from 18 to 24)

Once you are done with the scheduling, you must simply login on the control PC of each LED Screen and replace the generic movie we called "Political-Ad.avi" with the right advertising for the candidate of each city.

NB: you don't have to add another political-ad, you must simply overwrite the generic file with the right one.

Let me know if it is clear or if you need any further clarification you can contact me here: http://www.eurodisplay.com/contacts.asp. For a live demonstration of our technology and scheduling software, contact us and book a visit.

As always, I want to remind you that the use of our EDX scheduling software is NOT mandatory. You can use the player you prefer (ie. Scala). But in EDX we implemented some functions targeted for the LED screen advertising business that you may not find in other softwares.