Weekly Digital Billboards Summary

I realized that most of the time I dont have time to make a post to comment all the news, articles and interesting information I find on the internet.

My RSS reader is constantly packed with interesting articles that I would like to share, but that inevitability end up under the pile of newest information before I had the time to report it to you.

Therefore I decided to dedicate one post a week to all these "wanna-be-post" that I could never write about, but that I still think might be interesting for you. And I decided to call this kind of post, the "Weekly Digital Billboards Summary". So now you know what to expect every time you see this title.

What's the RSS reader I just mention above?

Let's start the first Weekly Digital Billboards Summary with this video that explains you what a RSS reader is and how it works. I know that's not about Digital Billboards and LED screens, but if you read blogs and you don't know what an RSS is yet - it's time to find it out.

New USA Legislation (good news)

So the first news that caught my attention this week, is the fact that the in the United States, the Federal Highway Administration ruled that digital billboards are allowed! In particular the key sentence says: "[digital billboards] do not violate a prohibition against ‘intermittent’ or ‘flashing’ or ‘moving’ lights as those terms are used in the various FSAs [federal-state agreements] that have been entered into during the 1960s and 1970s.”

Could it be the consequence of the study that found out that accidents are not more likely to occur because of digital billboards?

Anyways, that's of course a great news both for advertising companies and digital billboards manufacturers. I think the USA are the first country to allow the usage of outdoor LED screen with a clear national regulation. Let me know if otherwise.

Consumers

Another good news is that consumers seem to be more interested in billboard ads than in any other forms of advertising, even more than TV (49% vs. 43%)!

Content

Talking about content instead, I'd like to point out a research that estimates an engaged viewer to be worth eight regular viewers! Keep that in mind next time you crate the next ad for the local businesses.

Still about content, Clear Channel Outdoor – the biggest advertising agency in the US – will install in Ney York the electronic billboard with the biggest resolution ever (unfortunately it's not Euro Display!). Despite the size, what I find interesting is the use of the surface of the board. See how they use the lower part of the screen to broadcast streaming news, sport and weather 24 hours a day, 7 days a week? Now, that's a way to have people look at your billboard!

And don’t say I didn’t tell you before!

Secrets

And last but not least, take a look at the 7 secrets to digital signage success shared by Televisa, the company that installed a massive digital network at Wal-Mart Mexico. They use LCD and Plasma rather than LED Screens, but the advices are surely applicable to you too!

Ok, that's it for the first Weekly Digital Billboards Summary post. I look forward to your feedback!