An article published by Adweek describe a bright future for outdoor visual communication, especially on digital billboards. Very interesting. Here's exactly what Laureen Miles writes:

"More than ever, consumers are spending more time away from home. Technological advancements, particularly in the way of digital billboards, are opening more revenue streams."

That already sounds good, but if you want more precise figures, Ms Miles continues.

"Next year the total spending on out-of-home will skyrocket 12.8 percent to $8.94 billion versus this year, per Veronis Suhler Stevenson. PricewaterhouseCoopers predicts more conservative but still outstanding growth of 9 percent to $8.12 billion in 2008, on top of this year’s 8.9 percent surge. Out-of-home is the second-fastest growing ad medium behind Internet, with projected 8.2 percent compound annual growth in the 2007-2011 period, according to PwC."

Of course, out-of-home advertising doesn't only mean digital billboards but...

"The double-digit gains billboard have enjoyed since 2005 are projected to continue into 2008, mostly due to the growth in digital boards, which can generate 10 times the revenue of a static board, said Stefani Kane, partner in PricewaterhouseCoopers' Media and Entertainment Practice."

Seems like there's never been a better time to be in the digital billboards advertising. What do you think?