Too often I happen to see on LED screens (yes, even on ours) some ads that were objectively terrible: transition effects, cluttered text, horrible color combination, unclear promotion, lack of contacts like phone or website…

And sometime I get potential Customers who saw that particular screen, complaining about the “image quality”.

How do I explain to them it does not depend on the screen, without looking biased? And most important, how can this advertising agency get paid from its Customers?!

Next time you create an ad for your screen, please remember to simplify and specify: I‘ve seen thousands of ads that were too complicated or too generic. I’ve never seen one that was too simple or too specific.

Remember that you’re a salesman, not an artist: if you want to be an artist, god bless you and good luck. But first you probably need to quit your day job.

To make good advertising you must be able to sell something with the ad you create. And that's important, not just for the sake of creating "good advertising", but because is the only way to make sure your advertisers renew their contract next month.