LED Screens Main Fields of Application: #2 Sports

Last week we started a series of posts to identify the main fields of application of LED screens.

We saw that the first kind of application, in terms of numbers and size of digital billboards is Advertising.

This week we'll learn more about the second most common application, Sports.

LED Screens are used inside stadiums and arenas for 2 main reasons.

First, to entertain the audience by broadcasting the score, timing and action-close-ups.

And second, to show ads from the sponsors of the match. Fascia boards are a typical example of this application.

The specific advantage in this case, is that ads can be uploaded until the very last minute before the event.

In fact, with printed banners, advertising contracts must be closed at least 2 weeks prior to the match, to allow enough time for printing and setup of the banners.

Instead, with LED screens, the media-company has extra time to sell the advertising space and technically to change the playlist even during the game.