We did it, finally. It took about 14 hours – from 6h00 in the morning until 20h00 in the evening but we finally did it.

Euro Display installed the biggest and highest outdoor advertising LED screen in Italy during a spectacular installation yesterday in Milan: with a surface of almost 100sq m and a weight of 13 tons, the LED screen was lifted up 50 meters by a huge 400 tons crane and fixed by 2 specialized technicians equipped with special climbing gear.

The installation itself took about 4 hours, including the lifting, fixing and start-up – but the process was postponed 3 times during the day due to the strong wind onsite that almost forced us to delay the installation to another day.

I believe it is a really unique screen because it brings together one of the most remarkable locations in Italy, with the biggest advertising LED screen ever installed outdoor in the Country.

Euro Display’s management software enables the LED screen to visualize hourly updated local/national weather forecasts, international news and live videos to attract audiences with updated and interactive content. And of course the LED screen is programmed to self adjust its brightness to any environmental conditions.

The LED screen was designed by Euro Display technicians to deliver the highest image quality, even at extreme viewing angles due to the height at which the screen is installed.

Our Customer didn’t want to incline the LED screen, so we had to design a new frontal protection system to ensure an amazing side view angle of 170° without any distortion.

The huge LED screen was installed in Via Alcide De Gasperi and it is visible from the highly trafficated freeway exit of Viale Certosa, the very first exit which leads downtown to the FieraMilanoCity Exhibition Centre.

The installation procedure was impressive: the huge structure weighting more than 13 tons was lifted up to 50 meters where 2 technicians equipped with special climbing gear proceeded with the mechanical installation.

With almost 100sq m and a resolution of 800 x 640 pixels and over half a million highly selected LEDs, Euro Display’s LED screen will become a landmark in sight of Milan Expo 2015, the universal exhibition which will be held in the next few years.

Here’s a few pictures of the installation as well. Hope you like it. I do!

Is air conditioning on digital billboards and LED screens really needed? As it often happens, the answer is "it depends".

But statistically, from my experience, I would say that only less than 10% of the LED screens needs it. Which means that more than 90% don't need air conditioning.

What is the Main PRO of Air Conditioning?

An effectively designed and installed air conditioning system provides higher protection in extreme weather conditions. In general, such conditions are mainly in Middle East countries and tropical areas.

Cooling down the air inside the modules allows you to:

(1) reach higher brightness because you can increase the LEDs brilliance without the risk of overheating

(2) and therefore extend the electronic components lifetime which otherwise would be considerably shorter in such extreme weather

But if there are such advantages, why aren't ALL digital billboards on the market equipped with air conditioning? Because despite this undoubtable benefit, there are some critical consequence that must take into account: 

What are the Main CONS of Air Conditioning?

(1) Consumptions: with the A/C the power supply rise to approximately twice the consumption of the LED screen only. That's because in order to cool down a system, you need roughly as much energy it was needed to heat it up. In some very extreme conditions, the final cost was even more than doubled.

(2) Maintenance: in order to keep the air conditioning system working effectively all the time, you must dedicate a considerably higher amount of time (scheduled maintenance, systems checks etc).

(3) Complexity: by adding another significant element to the equipment, such as the A/C system, you add the number of potential inconveniences

(4) Response: the digital billboard supplier is of course your only reference for the installation, but due to the fact that the A/C is covered by the warranty from the third party, the response time could be slower than you wish.

(5) Direct and Indirect Costs: last but not least, the overall cost of the equipment is higher.

And it is important that you do not only consider the direct cost, which is the cost of the A/C system. Indeed there are more subtle expenses that are more difficult to control but that can have a big impact on the final investment.

Such indirect costs are: higher cost of the structure to support the extra weight (usually about 30% more weight), higher cost of transportation (for the same reason), higher cost of installation (more connection, more people needed).

Final Thoughts

So as mentioned at the beginning, each case must be analyzed to decide whether the A/C system is really needed or not.

In general, I would say to trust what we (or your supplier) suggest you: our technicians have more experience and they can use mathematical models based on the average temperature in your area to decide whether the A/C is needed or not.

Furthermore, due the 24 months full warranty, it is in our interest to provide you with a product that will run smoothly and with no problems.

Latest Installations

The images below and the one at the top of the post, are taken from a recent installation in Greece of a proMarket 410 with Air Conditioning (4x3 meters).

Foto 1 | Mounting

Foto 2 | Rear View

Foto 3 | Closeup

On July 26th at the Olimpico Stadium, the AS Roma football club celebrated its 80 years. All the players of its history have been invited to this amazing party that gathered half of city of Rome.

Euro Display was present at the event with its partner Movie and a 10 x 6 meters proEvent light LED screen (960 x 567 pixel) that boosted the crowd during the show.

The Organizer has been recorded saying: "It looks like an LCD monitor", so we guess he was satisfied.

The more technical of you, the setup of the entire LED screen took the crew of 3 people just 8 hours to complete the assembling.

This past weekend Euro Display completed the installation of 180 square meters of proGame 412 for the Steaua Bucharest at the Ghencea Stadium, in Romania.

FC Steaua Bucharest is the only Romanian football team and the first in Eastern Europe to have won the European Cup (in 1986) together with the European Super Cup in 1987. Steaua is the most successful football club in Romania.

With the order placed on June 4th 2007, Euro Display delivered the screen in just 56 days in order to meet the deadline of the first match of the season (FC Steaua vs. FC Ceahlaul, 2 : 1).

The field-board LED screen (also known as fascia board or bordo-campo) is 180 x 1 meters and runs along the entire soccer field and partially on the sides. It represents one of the biggest dynamic field-board installations in Europe.

Euro Display is honoured to have been selected from such a prestigious sport club and we consider that as the proof of our company's commitment for products quality and after-sale assistance.

To see more pictures of the LED screen in action, please CLICK HERE.

In the past few weeks several proEVENT professional LED Giant Screens were used to Boost The Emotions during the Bob, Bobsleigh and Skeleton Championship held in St Moritz, Switzerland.

The proEVENT® professional is a Completely Integrated Solution, that includes totally hidden cables, LCD control display on each module, special designed flight cases, rigging/stacking frame system, Video Control System and many other features.

The mix of a Proven Image Management technology combined with innovative materials and a brand new mechanical design, resulted in a leading-edge product with Many Stunning Exclusive Characteristics.

Ideal for temporary purposes such as concerts, sports events, TV shows, fashion shows, open air exhibitions and conventions, Euro Display's proEVENT® professional maxi-screens are specifically designed to guarantee Lightness And Portability of the modules as well as Strength And Solidity of a structure subject to frequent assembling stress.

The High Brightness And Resolution of the Giant Screens allowed the crowd to live strong emotions from any part of the circuit. Once again, Euro Display is Proud Sponsor Of Emotions!

We are always happy to know that our equipment helped Supporters From Anywhere in the world to enjoy the show!

See you On The Giant Screen at the next race!