Just a few thoughts about the previous article: our LED crosses (and LED displays in general) are flexible communication tools that allow anyone to broadcast up-to-date general information, latest promotions, new services and anything you think could remotely interest your potential Customers.

Especially for small business, where the instinct purchase represent a considerable slice of the entire business, LED crosses and LED signs are an incredible marketing and communication tool that could seriously increase the business revenues if used properly!

The little frustration I experienced in Siena derives from the fact that I wish I was able to better communicate these incredible possibilities to any of our Customers, so they could take advantage of them to benefit their business.

I know I'm a little freak when it comes to marketing, but that's my job. I can understand that a pharmacy owner doesn't have much time to create the messages on the LED cross... but I'm not asking to use the LED sign at 100% of its potential. Just at 10% of its potential would be fine!

So please dear pharmacist from Siena, think about the treasure that you have in your hands next time you program your LED cross. I am even ready to come to your wonderful city again next weekend to help you program it. No kidding! So we can even go out for lunch to further discuss together about the numerous ways your business can benefit from the LED cross! You choose the restaurant, I'll take the bill on me!

Yesterday I was in Siena (Tuscany) with my girlfriend, enjoying the wonderful landscapes of the Tuscanian hills and the marvellous architecture of this incredible medieval town, when I suddenly saw a wonderful LED cross!

It happen quite often to see one of our LED crosses installed around Italy (after all, we have the widest choice of LED displays and giant screens on the market!) but yesterday I was particularly happy as the I loved the city and I liked the idea to have one of our products there.

When I got closer to the LED cross though (60 x 60 cm | alphanumerical | green and blue), my happiness was replaced by a little disappointment and frustration... Was the LED cross not incredibly bright? Was is not perfectly installed? Was it in a bad location? No, not at all. The equipment itself and the installation were absolutely perfect.

My frustration was generated by the usage ot the LED cross: in fact the pharmacy owner was using the variable message sign (embedded within the LED cross) to broadcast 3 basic information: time, date and temperature.

Time, date and temperature?! That's it?! Hallooo?!

This type of product could memorize up to 99 pre-edited messages and you could almost write an entire book in each single message! Why on earth you should not use this amazing potential?! With 99 pre-edited message you can edit today the message that you will broadcast for Christmas, or Easter, or for the Summer and then just make it visible when needed!

Why the owner wasn't advertising the anti-allergic drugs so popular right now, at the beginning of Spring? Why he/she wasn't promoting the prices and discounts offered in the pharmacy? How come he/she was not advertising the fact that the pharmacy is in a tax-free area? And most of all, why he/she was not showing all these information in Italian, English, German, Spanish and all other languages they used on the hand-written poster hanging from their door?!? Maybe they didn't want to inform other Potential Customers that were 100 meters distance?!

Ahhh! It drives me crazy! Some people still think that the advantage of LED crosses (and variable message signs in general) is the fact that they are brighter and they consume less energy then neon signs... Wake up people, this is ONE of the advantages! Only ONE. And not even the most important probably!

The biggest advantage of your variable message sign is that it is a sign with VARIABLE MESSAGE! You can modify the text, change the color, increase/decrease the speed, enlarge the characters height, make it scroll in vertical or horizontal, from left or right, select among tens of font sets... and so much more! Why don't take advantage of such a flexible communication and advertising tool?!

Many of our customers are surprised by the incredible success of our LED Pharmacy Crosses.

Actually, it is difficult to understand why such a "old-fashion" and "slow-paced" business as pharmacies, could be so interested in such a new technology as LED Displays.

I guess the answer is that any kind of industry must face strong competition and in order to survive, any business must perform the Four Steps To Success:

1. Know What To Do
2. Do It
3. Teach Your People What To Do
4. LET PEOPLE KNOW WHAT YOU DO!

The last of these points (Let People Know What You Do!) if often The Difference Between A Mediocre And A Good Business.

Nowadays even pharmacies are experiencing a fierce competition and they figured out that what set them apart from the competition are not the services and products they provide... but the services and products Their Customers Are Aware Of!

This is a key difference and our LED Pharmacy Crosses helped thousands of pharmacists to improve their business! Here is why:

• BRIGHTNESS: Euro Display's LED Pharmacy Crosses are much brighter then the usual neon technology crosses and are therefore visible from a greater distance, even during the day in direct sun light
  
  
  
• VISIBILITY: Euro Display's LED Pharmacy Crosses can visualize a huge variety of visual games to catch the attention and create awareness in potential customers
  
  
  
• INFORMATION: Euro Display's LED Pharmacy Crosses can display informative texts and messages about opening hours, new products available, vaccines and any other service provided
  
  
  
• ATTRACTIVENESS: Euro Display's LED Pharmacy Crosses can also display preset images as the classic Esculapio's stick (the symbol of medicine) and the cross shape. Moreover they visualize other symbols to recall orthopedy, vaccinations, medicines etc...
  
  
  
• EXPERTISE: Euro Display's LED Pharmacy Crosses are an high technology communication tool becoming increasingly popolar because of the ability to boost the image of professionism and customer service of a business

If you want to discover more about LED Pharmacy Crosses please visit our website or click on the link below!