Before going on holiday in the next few weeks, I'd like to answer some interesting questions that I received via the yellow note on the right menu. Here is the first one: "I was looking at the internet and most outdoor advertising agencies have not just LED video walls but also paper billboards and similar stuff. And some people are saying that you can't advertise only with LED screens you also need another kind of advertising (like I said before, paper billboards and similar). So how much truth is here? Is that true that you can't just have LED billboards and you also need another type of advertising?"

This is a very interesting question which contains some truth but that also need some further explanation.

To start, my esteem is that about 60% of our Customers run the LED screen only, without any complementary service (as billboards etc). For such companies the LED screen represents their main asset (if not the only one).
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Asking how much a digital billboard cost, is like asking how much a car cost. Such kind of questions can only have one answer. It depends. On all the following 5 variables:

1- SIZE: do you need a Smart Car or a BMW X5 (i.e. what are the dimensions of the LED screen you want to install?)

2- POWER: do you want to drive it at race circuits or you need it just to do the grocery? (i.e. what's the resolution of the LED screen?). Note for beginners: resolution = distance between the pixels: the closer they are, the better is the image at shorter viewing distances.

3- RELIABILITY: premium car brands use premium materials and are therefore able to provide longer warranties (i.e. so do electronic billboards' manufactures)
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Here is a (very interesting) question I just received from one of our readers via the yellow note on the right menu:

"Hi Fabio, can you comment about the results from the advertising campaigns that your customers get from advertising on your screen at Rosta (Torino). What is the renewal rate of contracts? Thanks."

Dear Fernando, thanks for the question. It is actually very interesting. I will answer it in a second, but first let me clarify the key point that your question highlighted.
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The other day I received the following question through the yellow note here on the right: "hi fabio, seems that digital billboard advertising is just emphasis on video rather than audio-video. Do you think this is an disadvantage? thanks"

Very good question. If LED screens are like huge televisions, why people don't use it as such? Why they don't take full advantages of the great combination of audio and video?
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I just got asked a very simple question that I might have overlooked in the past. the question was: how many people do you need to start the electronic billboard advertising company?

Not a stupid question, eh? So to start the LED screen advertising company you can be alone, at least initially.
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