From August 2009 this blog continues at

http://www.eurodisplay.com/blog/articles/

See you there! Fabio

IF you are considering the purchase of your first LED screen, then keep reading.

When you face the digital billboard industry for the first time, you are most probably overloaded with technical information, promises and ideas that are passed to you as hard facts.

The series of articles described below will explain how to avoid the most common, painful and expensive mistakes people make when buying a LED screen.

Here’s the summary of what we'll discuss in the next articles:

1. Nichia LEDs… or Not?
   Some “manufacturers” promise you they are using 100% Nichia LEDs... but they are promising the impossible. Here’s why they are lying and how to recognize them..
2. Dedicated Proprietary Control System
   It actually sounds very professional, but this fancy denomination hides some serious drawbacks that nobody ever tells you, until it's too late.
3. LED Screen in Franchising
   Very interesting proposal. If you are a novice in the industry, the low initial investment can be very tempting… but not all that shines is gold! Here’s the nightmares stories of entrepreneurs that already tried it before you.
4. Resellers: Watch Out for their Conflict of Interest
   On the market there are several options if you want to buy a electronic billboard, but not all are manufacturers... Here’s what you risk when buy from a reseller that has a conflict of interest in providing you the best equipment and how to recognize them..
5. Air Conditioning: How to Solve a Problem at Your Expenses
   Sometimes you might be told that you need to install the air conditioning on the screen, at any cost. While this makes sense in tropical areas, it is un-necessary for moderate climates… so why insisting? Here's how they are trying to solve their problems at your expenses.
6. Prices Drops Dramatically before Closing the Order
   Of course it is normal a little discount to seal the deal, but sometimes you‘ll see prices drop dramatically (over 30%) when you are pressured to close the order. Here's why they are surely cheating you.
7. Best Quality at Lowest Prices, Thanks to Big Volumes?
   Someone claims to use the best components on the market, and still be able to provide the lowest price on the market. Of course this sounds so tempting, and you wish it was true. But when you think about it rationally, this does not make sense. Here’s why it's not possible.
8. The Photo-Book
   This is a classic “hard-sell” technique, used in many Industries. When visiting a supplier, they will show you a photo-book where there are several nice pictures of what they claim to be their product and some ugly pictures of what they claim to be their competitor’s product.
   
   Since this strategy can be counterproductive, it is used only with Customers that are considered less competent, since they won’t notice some incongruences… that we'll explain into details.
9. “I Am the Real Supplier”
   Some companies might claim to be the “supplier” of the company you are dealing with or – as a variant – they might claim (1) to have the same control system, (2) the same software, (3) to have “Italian Heart Inside”, or (4) even to have shares in the competitor company. Here's how to recognize them.
10. Are You Getting the Same Product You Were Shown?
    This is not a selling technique but a real scam, and you could take legal action against it... but prevent is better than cure. Here's how it works: you could be shown (and then purchase) a LED billboard with a smaller resolution than declared. For example, you could be shown a pitch 6/12mm and told that it is a pitch 8/16mm... Here's how you can make sure to get what you saw.
11. BONUS Tip – If YOU Are the Reseller
    In case the reseller is you, be careful and never disclose the name of your final customer until you signed a Non Disclosure Agreement that protects you. Otherwise you risk that the supplier contacts directly the final Customer and you loose the business… This can happen especially in two circumstances: here they are.

Here’s the 10 tips to avoid costly pitfalls that you could regret for a long time. Please stay tuned as the followig articles will go deeper in each of them. If you can not wait, please come and see us or call at +39/011-954-1015 for further info.

TURIN, ITALY - Last Friday June 12th EuroDisplay successfully passed its ISO9001 inspection visit for the 13th year in a row, demonstrating a tangible committment towards an effective quality management system that satisfies the rigours of an independent external audit, performed by CSQ, the most respected quality management organization in Italy.

ISO 9001 is the internationally recognised standard for the quality management of businesses. It applies to the processes that create and control the products and services an organisation supplies. It prescribes systematic control of activities to ensure that the needs and expectations of customers are met.

During the 2 days visit by the CSQ, the Company upgraded its certification to the newest normative (2008) and received the compliments of the inspectors for implementing the 5S methodology in the company's manufacturing processes and visual factory standards.

In a year where, due to the economic crisis, thousands of Companies cancelled their certification, EuroDisplay's upgrade to the newest norm is a strong statement about its committed to Quality, Customers, and a willingness to work towards improving efficiency.

L'AQUILA (Italy) April 6th - An earthquake of 6.3 on the Richter scale occurred at 3h32 with epicenter in the Abruzzo region, causing over 200 deaths, 1,500 injured, 15,000 displaced.

To give your contribution you can support the Italian Red Cross by making a donation to the following bank account (IBAN code):

IT66 C0100 503382 000000 218020. Cause: Earthquake Abruzzo

Dear all, finally I manage to write again! I apologize for being so quiet but in the past 3 months I’ve been incredibly busy on an important project, that just went live!

Actually, I was suppose to wait until next Monday to make the public announcement, but I couldn't resist... :)

In fact, due to the increasing number of requests we receive from all over the world, we decided to better address these enquiries.

And to do that we decided that the first step should be to make all the technical and commercial information available to as many people as possible, especially those who do not speak English (or Italian).

Therefore, it is with pride that I inform you that our website is now available in 12 languages!

You can access each language-specific website from the homepage of our main website http://www.eurodisplay.com/

On each of these websites it's also available a translated version of the industry-classic “How to Make Money with Your LED screen in 7 Easy Steps”.

So here are the links to the 12 language-specific websites:

Engish
http://www.eurodisplay.com/

Italian / Italiano
http://it.eurodisplay.com/

Spanish / Español
http://es.eurodisplay.com/

French / Français
http://fr.eurodisplay.com/

Portuguese / Português
http://pt.eurodisplay.com/

German / Deutsch
http://de.eurodisplay.com/

Polish / Polski
http://pl.eurodisplay.com/

Romanian / Română
http://ro.eurodisplay.com/

Russian / Русский
http://ru.eurodisplay.com/

Greek / Ελληνικά
http://gr.eurodisplay.com/

Turkish / Türk
http://tr.eurodisplay.com/

Arab / العربية
http://ar.eurodisplay.com/

I’m sure that you will find these new versions useful especially if you don’t feel completely comfortable reading in English.

I would like to publicly thank my team, who devoted time and efforts in the selection, translation and organization of the content published on these websites: it looked impossible when we started, but your commitment and passion moved the mountains. Thank you all.

Since the new websites just went live, there might be some bugs… so if you see any misspelling, broken-link or anything else that bugs you, just Click Here to let us know, or drop me an email to: fabio [DOT] aversa [AT] eurodisplay [DOT] com

If there is something we can improve, we'd love to know. Nothing is too small or too big to be fixed!

I look forward to your feedback!