We did it, finally. It took about 14 hours – from 6h00 in the morning until 20h00 in the evening but we finally did it.

Euro Display installed the biggest and highest outdoor advertising LED screen in Italy during a spectacular installation yesterday in Milan: with a surface of almost 100sq m and a weight of 13 tons, the LED screen was lifted up 50 meters by a huge 400 tons crane and fixed by 2 specialized technicians equipped with special climbing gear.

The installation itself took about 4 hours, including the lifting, fixing and start-up – but the process was postponed 3 times during the day due to the strong wind onsite that almost forced us to delay the installation to another day.

I believe it is a really unique screen because it brings together one of the most remarkable locations in Italy, with the biggest advertising LED screen ever installed outdoor in the Country.

Euro Display’s management software enables the LED screen to visualize hourly updated local/national weather forecasts, international news and live videos to attract audiences with updated and interactive content. And of course the LED screen is programmed to self adjust its brightness to any environmental conditions.

The LED screen was designed by Euro Display technicians to deliver the highest image quality, even at extreme viewing angles due to the height at which the screen is installed.

Our Customer didn’t want to incline the LED screen, so we had to design a new frontal protection system to ensure an amazing side view angle of 170° without any distortion.

The huge LED screen was installed in Via Alcide De Gasperi and it is visible from the highly trafficated freeway exit of Viale Certosa, the very first exit which leads downtown to the FieraMilanoCity Exhibition Centre.

The installation procedure was impressive: the huge structure weighting more than 13 tons was lifted up to 50 meters where 2 technicians equipped with special climbing gear proceeded with the mechanical installation.

With almost 100sq m and a resolution of 800 x 640 pixels and over half a million highly selected LEDs, Euro Display’s LED screen will become a landmark in sight of Milan Expo 2015, the universal exhibition which will be held in the next few years.

Here’s a few pictures of the installation as well. Hope you like it. I do!

Today is your turn to speak because I would like to ask each one of you, a very serious question that too often suppliers forget to ask...

What bothers you the most about LED Screens? What gives you a headache?

What is it the one thing that frustrates the heck out of you? What is that still stops you from making the final decision?

• Is that you are not sure about the ROI?
• Or maybe you can not find a supplier that you fully trust?
• Are you doubtful about the reliability of the equipment?
• What is it that bothers YOU?

Please let me know, if you ever thought of installing a LED Screen, what did stop you? Why did you give up the idea?

To send me your opinion, please just Click Here.

If you’ll be kind enough to give me your opinion, as a token of my appreciation I’ll be pleased to send you for *free* a couple of very cool bright blue LED key chains.

I really look forward to your comments.

Fabio

PS: please Click Here to tell me what bugs you the most with LED Screens AND remember to include your full address in order to get the free gifts.

A couple of weeks ago we had our second quarterly meeting.

Every 3 months we have a corporate meeting to which any employee and manager is asked to attend, or worse, to present!

We don’t usually share what we do and say during these meetings. But I realized that since we don’t do anything secret, maybe it would be nice to give you a little insight.

In the morning we do have a presentation to share with everybody how's the company going against its objective, what are the biggest improvements or problems, we officially welcome the new arrivals and then we host a question and answer session open to anybody.

The presentation usually last the entire morning. At the end of it we have a quick lunch together and then we start with the afternoon activity.

This time we organized an outdoor training hosted by the most famous Italian trainer - who gave us the honor to spend some time with us - and with two of his best team members. He was my teacher and coach at the university and I was enthusiastic when he accepted to organize something for the entire company.

The result was a wonderful afternoon by the lake from which anyone of us learned how to improve his personal life rather then just his job... but isn’t that what it is all about?

Dear All,
just a quick post to inform you that Euro Display offices will be closed from Monday August 11th until Friday August 22nd.

We wish you all a happy summer holidays!

Kind Regards,
Fabio

Just a quick post to wish you all a wonderful 2008!

See you in a few days to celebrate together the Euro Display 30th Anniversary!

Fabio
on behalf of the Euro Display team