With the upcoming winter holidays, the Euro Display team and I would like to wish you all the best for the new year.

We hope 2008 will be a healty and successful year, and that it will further strenghten our partnership.

I would also like to inform you that Our Offices Will Be Closed from Saturday December 22th until Sunday January 6th included.

Any request or enquiry received during this period, will be performed Starting From Monday January 7th 2008, so please excuse any delay that may occur.

Again, best wishes to you and your family!

An article published by Adweek describe a bright future for outdoor visual communication, especially on digital billboards. Very interesting. Here's exactly what Laureen Miles writes:

"More than ever, consumers are spending more time away from home. Technological advancements, particularly in the way of digital billboards, are opening more revenue streams."

That already sounds good, but if you want more precise figures, Ms Miles continues.
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I realized that most of the time I dont have time to make a post to comment all the news, articles and interesting information I find on the internet.

My RSS reader is constantly packed with interesting articles that I would like to share, but that inevitability end up under the pile of newest information before I had the time to report it to you.

Therefore I decided to dedicate one post a week to all these "wanna-be-post" that I could never write about, but that I still think might be interesting for you. And I decided to call this kind of post, the "Weekly Digital Billboards Summary". So now you know what to expect every time you see this title.

What's the RSS reader I just mention above?

Let's start the first Weekly Digital Billboards Summary with this video that explains you what a RSS reader is and how it works. I know that's not about Digital Billboards and LED Screens, but if you read blogs and you don't know what an RSS is yet - it's time to find it out.

New USA Legislation (good news)

So the first news that caught my attention this week, is the fact that the in the United States, the Federal Highway Administration ruled that digital billboards are allowed! In particular the key sentence says: "[digital billboards] do not violate a prohibition against ‘intermittent’ or ‘flashing’ or ‘moving’ lights as those terms are used in the various FSAs [federal-state agreements] that have been entered into during the 1960s and 1970s.”

Could it be the consequence of the study that found out that accidents are not more likely to occur because of digital billboards?

Anyways, that's of course a great news both for advertising companies and LED screen manufacturers. I think the USA are the first country to allow the usage of outdoor LED screen with a clear national regulation. Let me know if otherwise.

Consumers

Another good news is that consumers seem to be more interested in billboard ads than in any other forms of advertising, even more than TV (49% vs. 43%)!
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Are Digital Billboard dangerous for drivers? This is a debate that have been going on for years.

But today I read a press-release about two different recent studies, conducted by Tantala Associates and the Virginia Tech Transport Institute. Both studies analyzed the possible link between digital billboards and vehicle accidents.

And the good news is that according to both studies, LED giant screens are NOT dangerous!

Here is what Mr Albert M. Tantala, from Tantala Associates says: “The analysis and statistics in Cuyahoga County demonstrate that digital billboards have no statistically significant relationship with the occurrence of accidents”

And here are the conclusion of the Virginia Tech Transport Institute: "The overall conclusion from this study is that the presence of billboards does not cause a measurable change in driver behavior, in terms of visual behavior, speed maintenance, or lane keeping."

Following the post titled "Did You Buy a Chinese LED Screen?" please find below the results of a related survey we conducted on this blog during the last month of June.

The question was "Would You Invest in a Chinese LED Screen?" and that's what our readers answered:

14% NO - I don't consider them reliable
65% MAYBE - if the company provides a good warranty and after-sales support
21% YES - the lower price is absolutely appealing

I have to say I expected such results: of course everybody would like to spend less if granted with the same (or similar) warranty and the certainty of a present and reliable after-sale support.

So the important question now is: "If you bought a chinese LED screen, how's your feedback on the equipment and the company?". Please let us know by leaving a comment or sending me an email.