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	<title>LED Screens Expert</title>
	<link>http://www.ledscreensexpert.com</link>
	<description>Ask The LED Screens Specialist!</description>
	<pubDate>Wed, 17 Sep 2008 06:00:55 +0000</pubDate>
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		<copyright>&#xA9; </copyright>
		<itunes:author></itunes:author>
		<itunes:summary>Ask The LED Screens Specialist!</itunes:summary>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		
		<item>
		<title>3 Big Mistakes to Avoid When Targeting Heavy Users</title>
		<link>http://www.ledscreensexpert.com/2008/09/17/3-mistakes-of-heavy-users-targeting/</link>
		<comments>http://www.ledscreensexpert.com/2008/09/17/3-mistakes-of-heavy-users-targeting/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 06:00:55 +0000</pubDate>
		<dc:creator>LED Screen Manufacturers &#38; Suppliers</dc:creator>
		
		<category><![CDATA[3. LED Screens Marketing Tips]]></category>

		<category><![CDATA[heavy users]]></category>

		<category><![CDATA[led screens]]></category>

		<guid isPermaLink="false">http://www.ledscreensexpert.com/2008/09/17/3-mistakes-of-heavy-users-targeting/</guid>
		<description><![CDATA[Ok, so by now you should have a better idea of what a Heavy User is and why you should make her the target of your campaign. (...)]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/09/17/3-mistakes-of-heavy-users-targeting/feed/</wfw:commentRss>
	
	</item>
		<item>
		<title>How to Define the Heavy User Profile</title>
		<link>http://www.ledscreensexpert.com/2008/09/03/how-to-define-the-heavy-user-profile/</link>
		<comments>http://www.ledscreensexpert.com/2008/09/03/how-to-define-the-heavy-user-profile/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 06:00:33 +0000</pubDate>
		<dc:creator>Full Color Display Authority</dc:creator>
		
		<category><![CDATA[3. LED Screens Marketing Tips]]></category>

		<category><![CDATA[Full Color LED Screen]]></category>

		<category><![CDATA[heavy users]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.ledscreensexpert.com/2008/09/03/how-to-define-the-heavy-user-profile/</guid>
		<description><![CDATA[OK, so last week we said that your advertising must target the Heavy Users of your Customers product because they represent the biggest part of revenues and profits. (...)]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/09/03/how-to-define-the-heavy-user-profile/feed/</wfw:commentRss>
	
	</item>
		<item>
		<title>It&#039;s the Few Heavy Users, Stupid!</title>
		<link>http://www.ledscreensexpert.com/2008/08/27/its-the-few-heavy-user-stupid/</link>
		<comments>http://www.ledscreensexpert.com/2008/08/27/its-the-few-heavy-user-stupid/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 06:00:00 +0000</pubDate>
		<dc:creator>Digital Billboards Specialists</dc:creator>
		
		<category><![CDATA[3. LED Screens Marketing Tips]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Digital Billboards]]></category>

		<category><![CDATA[heavy users]]></category>

		<guid isPermaLink="false">http://www.ledscreensexpert.com/2008/08/27/its-the-few-heavy-user-stupid/</guid>
		<description><![CDATA[So, in the last post we said that advertising messages should be created for, and directed at, the Heavy Using Customers in your category. (...)]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/08/27/its-the-few-heavy-user-stupid/feed/</wfw:commentRss>
	
	</item>
		<item>
		<title>Get Her Money Out Of Her Purse</title>
		<link>http://www.ledscreensexpert.com/2008/08/20/get-her-money-out-of-her-purse/</link>
		<comments>http://www.ledscreensexpert.com/2008/08/20/get-her-money-out-of-her-purse/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 06:00:05 +0000</pubDate>
		<dc:creator>LED Displays Specialist</dc:creator>
		
		<category><![CDATA[1. MUST READ!]]></category>

		<category><![CDATA[3. LED Screens Marketing Tips]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[heavy users]]></category>

		<category><![CDATA[LED Screen]]></category>

		<guid isPermaLink="false">http://www.ledscreensexpert.com/2008/08/20/get-her-money-out-of-her-purse/</guid>
		<description><![CDATA[Ok, so we said that your job is to be the salesman of your Customer - using your LED screen properly. (...)]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/08/20/get-her-money-out-of-her-purse/feed/</wfw:commentRss>
	
	</item>
		<item>
		<title>You’re a Salesman, Not An Artist</title>
		<link>http://www.ledscreensexpert.com/2008/08/13/you-are-a-salesman-not-an-artist/</link>
		<comments>http://www.ledscreensexpert.com/2008/08/13/you-are-a-salesman-not-an-artist/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 06:00:12 +0000</pubDate>
		<dc:creator>LED Screens Expert</dc:creator>
		
		<category><![CDATA[3. LED Screens Marketing Tips]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[led screens]]></category>

		<category><![CDATA[saleman]]></category>

		<guid isPermaLink="false">http://www.ledscreensexpert.com/2008/08/13/you-are-a-salesman-not-an-artist/</guid>
		<description><![CDATA[Too often I happen to see on LED screens (yes, even on ours) some ads that were objectively terrible: transition effects, cluttered text, horrible color combination, unclear promotion, lack of contacts like phone or website&#8230;
And sometime I get potential Customers who saw that particular screen, complaining about the &#8220;image quality&#8221;. (...)]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/08/13/you-are-a-salesman-not-an-artist/feed/</wfw:commentRss>
	
	</item>
		<item>
		<title>Is Advertising An Intangible Asset?</title>
		<link>http://www.ledscreensexpert.com/2008/08/06/is-advertising-an-intangible-asset/</link>
		<comments>http://www.ledscreensexpert.com/2008/08/06/is-advertising-an-intangible-asset/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 06:00:15 +0000</pubDate>
		<dc:creator>LED Screens Expert</dc:creator>
		
		<category><![CDATA[2. LED Displays Overview]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Asset]]></category>

		<category><![CDATA[Intangible]]></category>

		<category><![CDATA[LED Screen]]></category>

		<guid isPermaLink="false">http://www.ledscreensexpert.com/2008/08/06/is-advertising-an-intangible-asset/</guid>
		<description><![CDATA[Let&#039;s talk about how to sell such an intangible asset as as advertising. (...)]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/08/06/is-advertising-an-intangible-asset/feed/</wfw:commentRss>
	
	</item>
		<item>
		<title>Learning By the Lakes</title>
		<link>http://www.ledscreensexpert.com/2008/08/04/learning-by-the-lakes/</link>
		<comments>http://www.ledscreensexpert.com/2008/08/04/learning-by-the-lakes/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 12:19:59 +0000</pubDate>
		<dc:creator>LED Screen Manufacturers &#38; Suppliers</dc:creator>
		
		<category><![CDATA[2. LED Displays Overview]]></category>

		<category><![CDATA[9. News]]></category>

		<guid isPermaLink="false">http://www.ledscreensexpert.com/2008/08/04/learning-by-the-lakes/</guid>
		<description><![CDATA[A couple of weeks ago we had our second quarterly meeting. 
Every 3 months we have a corporate meeting to which any employee and manager is asked to attend, or worse, to present! (...)]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/08/04/learning-by-the-lakes/feed/</wfw:commentRss>
	
	</item>
		<item>
		<title>We Are Closed from Monday August 11th until Friday August 22nd</title>
		<link>http://www.ledscreensexpert.com/2008/08/01/we-are-closed-from-monday-august-11th-until-friday-august-22nd/</link>
		<comments>http://www.ledscreensexpert.com/2008/08/01/we-are-closed-from-monday-august-11th-until-friday-august-22nd/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 11:32:05 +0000</pubDate>
		<dc:creator>LED Screen Manufacturers &#38; Suppliers</dc:creator>
		
		<category><![CDATA[9. News]]></category>

		<guid isPermaLink="false">http://www.ledscreensexpert.com/2008/08/01/we-are-closed-from-monday-august-11th-until-friday-august-22nd/</guid>
		<description><![CDATA[Dear All,
just a quick post to inform you that Euro Display offices will be closed from Monday August 11th until Friday August 22nd.
We wish you all a happy summer holidays!
Kind Regards,
Fabio]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/08/01/we-are-closed-from-monday-august-11th-until-friday-august-22nd/feed/</wfw:commentRss>
	
	</item>
		<item>
		<title>Is Superior Image Quality Really Measurable?</title>
		<link>http://www.ledscreensexpert.com/2008/05/24/is-superior-image-quality-really-measurable/</link>
		<comments>http://www.ledscreensexpert.com/2008/05/24/is-superior-image-quality-really-measurable/#comments</comments>
		<pubDate>Sat, 24 May 2008 14:46:54 +0000</pubDate>
		<dc:creator>LED Displays Specialist</dc:creator>
		
		<category><![CDATA[1. MUST READ!]]></category>

		<category><![CDATA[7. LED Screen Technology]]></category>

		<category><![CDATA[Digital Billboards]]></category>

		<category><![CDATA[LED Screen]]></category>

		<category><![CDATA[Superior Image Quality]]></category>
<category>Digital Billboards</category><category>led screen</category><category>Superior Image Quality</category>
		<guid isPermaLink="false">http://www.ledscreensexpert.com/2008/05/24/is-superior-image-quality-really-measurable/</guid>
		<description><![CDATA[Well, if you ask me, of course it is. But you could also say that I&#8217;m biased. (...)]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/05/24/is-superior-image-quality-really-measurable/feed/</wfw:commentRss>
	
	</item>
		<item>
		<title>Happy 2008 And&#8230; Thank You</title>
		<link>http://www.ledscreensexpert.com/2008/01/01/euro-display-30th-anniversary/</link>
		<comments>http://www.ledscreensexpert.com/2008/01/01/euro-display-30th-anniversary/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 05:01:08 +0000</pubDate>
		<dc:creator>LED Screens Expert</dc:creator>
		
		<category><![CDATA[9. News]]></category>

		<category><![CDATA[Blogroll]]></category>

		<category><![CDATA[Anniversary]]></category>

		<category><![CDATA[Euro Display]]></category>

		<category><![CDATA[LED Screen]]></category>

		<category><![CDATA[New Year]]></category>

		<guid isPermaLink="false">http://www.giantscreensconfidential.com/2008/01/01/euro-display-30th-anniversary/</guid>
		<description><![CDATA[Just a quick post to wish you all a wonderful 2008!
See you in a few days to celebrate together the Euro Display 30th Anniversary!
Fabio
on behalf of the Euro Display team]]></description>
		<wfw:commentRss>http://www.ledscreensexpert.com/2008/01/01/euro-display-30th-anniversary/feed/</wfw:commentRss>
	
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