In the past month or so we analyzed the main field of application of LED Screens: #1 Advertising, #2 Sports and #3 Events.

Today we'll talk about the fourth (and last) application, Mobile Video.

In this case, LED screens are installed on a truck or trailer that can travel around the country to attend events or that can be parked to become a temporary advertising installation.

Due to their flexibility, Mobile Video Trucks and Trailers are a mix between advertising and events application.

The most advanced solutions consist of a completely automated truck, equipped with stabilizers, a lifting system and a rotating system to orient the screen towards the audience.

The proTruck from EuroDisplay for example is a Mobile LED screen that can be setup by one person in just 15 minutes after its arrival on the site.
 

LED screens are used mainly for Advertising and Sports, as we saw in the past 2 weeks.

But there is another fundamental industry where LED screens are use in massive quantity: this third application is Events and Entertainment.

LED Screens in this case are purchased by audio and video rental companies, that rent them out during TV shows, concerts, conventions and special events.

LED screens were invented for this purpose since they are the only technology which allows to build screens of such large sizes and which is able to show videos that are clearly visible even in daylight.

In this case a key advantage is the fast assembling system of the equipment, that allows to build and un-build the LED screen in just a few hours, therefore reducing downtimes to the minimum.

Leading digital billboard manufacturers compete not only in the quality of the image of their screens but also in the rapidity of their assembling systems.
 

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Last week we started a series of posts to identify the main fields of application of LED screens.

We saw that the first kind of application, in terms of numbers and size of digital billboards is Advertising.

This week we'll learn more about the second most common application, Sports.

LED Screens are used inside stadiums and arenas for 2 main reasons.

First, to entertain the audience by broadcasting the score, timing and action-close-ups.

And second, to show ads from the sponsors of the match. Fascia boards are a typical example of this application.

The specific advantage in this case, is that ads can be uploaded until the very last minute before the event.

In fact, with printed banners, advertising contracts must be closed at least 2 weeks prior to the match, to allow enough time for printing and setup of the banners.

Instead, with LED screens, the media-company has extra time to sell the advertising space and technically to change the playlist even during the game.

LED Screens adopt a modular system. The flexibility of such system makes them suitable for many uses.

But what are the main fields of application of LED Screens?

There are 4 main applications - which we will discuss in the next posts. But let's start from the number one application: Advertising.

LED Screens are purchased and installed in high traffic locations by advertising companies which resell the advertising space to their Customers.

But why should they use a digital billboard instead of a normal static sign? For two main reasons.

First, because with a digital billboard it is possible to upload videos from many different advertisers, usually 20 or more.

Second, because in order to change the ads you just need an internet connection.

Without the need for a crew which constantly installs and removes printed ads, the managing costs are significantly reduced and the agency can focus on the activity that actually makes money – selling advertising space.