Last week we started a series of posts to identify the main fields of application of LED screens.

We saw that the first kind of application, in terms of numbers and size of digital billboards is Advertising.

This week we'll learn more about the second most common application, Sports.

LED Screens are used inside stadiums and arenas for 2 main reasons.

First, to entertain the audience by broadcasting the score, timing and action-close-ups.

And second, to show ads from the sponsors of the match. Fascia boards are a typical example of this application.

The specific advantage in this case, is that ads can be uploaded until the very last minute before the event.

In fact, with printed banners, advertising contracts must be closed at least 2 weeks prior to the match, to allow enough time for printing and setup of the banners.

Instead, with LED screens, the media-company has extra time to sell the advertising space and technically to change the playlist even during the game.

LED Screens adopt a modular system. The flexibility of such system makes them suitable for many uses.

But what are the main fields of application of LED Screens?

There are 4 main applications - which we will discuss in the next posts. But let's start from the number one application: Advertising.

LED Screens are purchased and installed in high traffic locations by advertising companies which resell the advertising space to their Customers.

But why should they use a digital billboard instead of a normal static sign? For two main reasons.

First, because with a digital billboard it is possible to upload videos from many different advertisers, usually 20 or more.

Second, because in order to change the ads you just need an internet connection.

Without the need for a crew which constantly installs and removes printed ads, the managing costs are significantly reduced and the agency can focus on the activity that actually makes money – selling advertising space.

Dear all, finally I manage to write again! I apologize for being so quiet but in the past 3 months I’ve been incredibly busy on an important project, that just went live!

Actually, I was suppose to wait until next Monday to make the public announcement, but I couldn't resist... :)

In fact, due to the increasing number of requests we receive from all over the world, we decided to better address these enquiries.

And to do that we decided that the first step should be to make all the technical and commercial information available to as many people as possible, especially those who do not speak English (or Italian).

Therefore, it is with pride that I inform you that our website is now available in 12 languages!

You can access each language-specific website from the homepage of our main website http://www.eurodisplay.com/

On each of these websites it's also available a translated version of the industry-classic “How to Make Money with Your LED Screen in 7 Easy Steps”.

So here are the links to the 12 language-specific websites:

Engish
http://www.eurodisplay.com/

Italian / Italiano
http://it.eurodisplay.com/

Spanish / Español
http://es.eurodisplay.com/

French / Français
http://fr.eurodisplay.com/

Portuguese / Português
http://pt.eurodisplay.com/

German / Deutsch
http://de.eurodisplay.com/

Polish / Polski
http://pl.eurodisplay.com/

Romanian / Română
http://ro.eurodisplay.com/

Russian / Русский
http://ru.eurodisplay.com/

Greek / Ελληνικά
http://gr.eurodisplay.com/

Turkish / Türk
http://tr.eurodisplay.com/

Arab / العربية
http://ar.eurodisplay.com/

I’m sure that you will find these new versions useful especially if you don’t feel completely comfortable reading in English.

I would like to publicly thank my team, who devoted time and efforts in the selection, translation and organization of the content published on these websites: it looked impossible when we started, but your commitment and passion moved the mountains. Thank you all.

Since the new websites just went live, there might be some bugs… so if you see any misspelling, broken-link or anything else that bugs you, just Click Here to let us know, or drop me an email to: fabio [DOT] aversa [AT] eurodisplay [DOT] com

If there is something we can improve, we'd love to know. Nothing is too small or too big to be fixed!

I look forward to your feedback!

We did it, finally. It took about 14 hours – from 6h00 in the morning until 20h00 in the evening but we finally did it.

Euro Display installed the biggest and highest outdoor advertising LED screen in Italy during a spectacular installation yesterday in Milan: with a surface of almost 100sq m and a weight of 13 tons, the LED screen was lifted up 50 meters by a huge 400 tons crane and fixed by 2 specialized technicians equipped with special climbing gear.

The installation itself took about 4 hours, including the lifting, fixing and start-up – but the process was postponed 3 times during the day due to the strong wind onsite that almost forced us to delay the installation to another day.

I believe it is a really unique screen because it brings together one of the most remarkable locations in Italy, with the biggest advertising LED screen ever installed outdoor in the Country.

Euro Display’s management software enables the LED screen to visualize hourly updated local/national weather forecasts, international news and live videos to attract audiences with updated and interactive content. And of course the LED screen is programmed to self adjust its brightness to any environmental conditions.

The LED screen was designed by Euro Display technicians to deliver the highest image quality, even at extreme viewing angles due to the height at which the screen is installed.

Our Customer didn’t want to incline the LED screen, so we had to design a new frontal protection system to ensure an amazing side view angle of 170° without any distortion.

The huge LED screen was installed in Via Alcide De Gasperi and it is visible from the highly trafficated freeway exit of Viale Certosa, the very first exit which leads downtown to the FieraMilanoCity Exhibition Centre.

The installation procedure was impressive: the huge structure weighting more than 13 tons was lifted up to 50 meters where 2 technicians equipped with special climbing gear proceeded with the mechanical installation.

With almost 100sq m and a resolution of 800 x 640 pixels and over half a million highly selected LEDs, Euro Display’s LED screen will become a landmark in sight of Milan Expo 2015, the universal exhibition which will be held in the next few years.

Here’s a few pictures of the installation as well. Hope you like it. I do!

Is air conditioning on digital billboards and LED screens really needed? As it often happens, the answer is "it depends".

But statistically, from my experience, I would say that only less than 10% of the LED screens needs it. Which means that more than 90% don't need air conditioning.

What is the Main PRO of Air Conditioning?

An effectively designed and installed air conditioning system provides higher protection in extreme weather conditions. In general, such conditions are mainly in Middle East countries and tropical areas.

Cooling down the air inside the modules allows you to:

(1) reach higher brightness because you can increase the LEDs brilliance without the risk of overheating

(2) and therefore extend the electronic components lifetime which otherwise would be considerably shorter in such extreme weather

But if there are such advantages, why aren't ALL digital billboards on the market equipped with air conditioning? Because despite this undoubtable benefit, there are some critical consequence that must take into account: 

What are the Main CONS of Air Conditioning?

(1) Consumptions: with the A/C the power supply rise to approximately twice the consumption of the LED screen only. That's because in order to cool down a system, you need roughly as much energy it was needed to heat it up. In some very extreme conditions, the final cost was even more than doubled.

(2) Maintenance: in order to keep the air conditioning system working effectively all the time, you must dedicate a considerably higher amount of time (scheduled maintenance, systems checks etc).

(3) Complexity: by adding another significant element to the equipment, such as the A/C system, you add the number of potential inconveniences

(4) Response: the digital billboard supplier is of course your only reference for the installation, but due to the fact that the A/C is covered by the warranty from the third party, the response time could be slower than you wish.

(5) Direct and Indirect Costs: last but not least, the overall cost of the equipment is higher.

And it is important that you do not only consider the direct cost, which is the cost of the A/C system. Indeed there are more subtle expenses that are more difficult to control but that can have a big impact on the final investment.

Such indirect costs are: higher cost of the structure to support the extra weight (usually about 30% more weight), higher cost of transportation (for the same reason), higher cost of installation (more connection, more people needed).

Final Thoughts

So as mentioned at the beginning, each case must be analyzed to decide whether the A/C system is really needed or not.

In general, I would say to trust what we (or your supplier) suggest you: our technicians have more experience and they can use mathematical models based on the average temperature in your area to decide whether the A/C is needed or not.

Furthermore, due the 24 months full warranty, it is in our interest to provide you with a product that will run smoothly and with no problems.

Latest Installations

The images below and the one at the top of the post, are taken from a recent installation in Greece of a proMarket 410 with Air Conditioning (4x3 meters).

Foto 1 | Mounting

Foto 2 | Rear View

Foto 3 | Closeup