"Everything You Need To Know
About LED Digital Billboards:
Tips, Tools and Tactics to Make Money
With Your LED Screen"

Well, if you ask me, of course it is. But you could also say that I’m biased.

So here’s a picture with two screens: on the left there is a screen from a pretty famous competitor, on the right a screen from Euro Display (3 years old). Both screens have a 10mm Virtual Pitch.

Do you see any significant difference?

Of course you do. But how can we explain such differences? Here a few advantages of the Euro Display technology that the pictures explains better than a thousands words:

• Pure White: this is the measure to evaluate any LED Screen quality. The whiter the white, the better is the screen. But why it is a key aspect to evaluate? Because it is the result of (1) the perfect calibration of the RGB colors made by the Electronic Control System and (2) the great contrast ratio provided by the mechanical design of the frontal sunshaders. Therefore a “Pure White” can be obtained only with superior know-how, both electronically and mechanically.
• Chromatic Equalization: this is an image management feature that ensure realistic colors and images at any time. How do we do it exactly? By automatically recalibrating the “red” component added by the sunlight during the day-hours. This feature is fundamental to avoid red-ish images and most important, complaints from your advertisers or viewers.
• High Refresh Rate: this feature is important to avoid flickering and blurry images when the screen is photographed or recorded with a video camera.

To be fair, the second image is taken from a prospective more in favor of the Euro Display screen. But that should affect the perceived resolution, not the overall image quality.

So if you ever thought that any LED screen equals another, be careful. When I say that superior image quality has always been one of our main concerns and selling points, that’s what I’m talking about.